We provided our client with support in the creation and implementation of a content strategy focused on the digital platforms, the website and the social networks. This allowed us to create a format mix with a language that defines the identity of the brand, thus enabling it to establish a deep connection with the target audiences.
Agroindustry
Challenge
Creating emotional bonds with the target audiences with the aim of influencing their buying behavior, establishing a relevant presence in the digital ecosystem, and being a mass-consumption flagship in the agro-industry sector.
Solution
With the presence in the digital ecosystem, we increased the interactions across the multiple platforms, improved the positioning in the food industry and reached a higher level of product recognition at the points of sale.